Starring supermodel David Gandy, the model-turned-lingerie-designer Rosie Huntington-Whiteley, and Helena Bonham Carter, this year's M&S Christmas Tv Ad is fairy tale and fantasy movie scenes themed, encouraging customers to "Believe in Magic & Sparkle".
From Rosie enjoying tea with Mad Hatter David Gandy (Alice in Wonderland), to a Red Riding Hood-esque grandma's house filled with presents, and an Arabian Nights flight before landing on the yellow brick road for a Wizard of Oz homage, starring Helena Bonham Carter.
Directed by Johan Renck, this expected ad will officially air on TV for the first time during the Coronation Street ad break on Wednesday 6th November
As enjoyable as the ad itself is the Behind the scenes video. We get a glimpse on how this magical commercial was made. No use of green screen but the old school ways of adding effects was used. Actual props and lighting used instead of computer graphics.
Here David is interviewed and speaks about how he enjoyed the traditional way the ad was filmed.
Source: Glamourmagazine.co.uk & Dailymail.co.uk